![]() It also started at a huge disadvantage by not having a pre-existing database of gamblers to solicit, in the way that casinos owned by nationwide companies like Caesars Entertainment or Tropicana Entertainment can. At the same time, Revel didn't have a plan to successfully market to the traditional Atlantic City customer." But the market that Revel foresaw for its property just didn't materialize, partially because of the growing perception that the city wasn't ready for that kind of customer. "That's certainly what happened with Borgata more than 10 years ago. "If there had been a range of new attractions and potential customers with enough discretionary income, I think that Atlantic City could have absorbed the new capacity," said David Schwartz, director of the Center for Gaming Research at the University of Nevada Las Vegas. High room and restaurant prices hurt, too. By the time those decisions were reversed, it was already too late. The first customer through the door shortly wasted little time in winning big. That included Atlantic City's only total smoking ban, which alienated many gamblers the lack of a buffet and daily bus trips to and from the casino and the absence of a players' club. (AP) The sun rose on a new era in Atlantic City on Monday as the 2.4 billion Revel casino resort opened its doors with a blueberry smoothie toast at sunrise and a rush of gamblers eager to try out the citys 12th casino. The idea behind Revel was to open a totally different resort, a seaside pleasure palace that just happened to have a casino as one of its features. ![]()
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